Our story began in January of 2008 when we began our journey as pharmacy students and roommates at the University of Waterloo. We all shared a similar passion to go beyond the traditional role of the pharmacist and to create something that provides accessible and valuable health information to anyone, anywhere.


As we began our careers as pharmacists, we realized how often we were asked whether or not certain health products really do work. We found ourselves researching a variety of products, from new over-night weight loss products and items shown on popular TV shows, to simple things like cough syrup and face lotion. This inspired us to create a website that provides well-researched, evidence-based and unbiased reviews of health products. We want to make sure people are actually buying products that work and are not putting their health at risk.

Our Values:

  • Transparency
  • Simplicity
  • Objectivity
  • Relevancy